Who would be the audience for your media product?

My initial idea was for the audience for my media product to be around a similar age to the actors in starring in the thriller. We chose to do this as audiences are often more interested in something if the actors are a similar age to them. They can feel intimate with the actors as they are at the same part of their life and can place themselves in the shoes of the actor in the story. The audience will be around the age of 16-23, this target however doesn't say anything specifically as to who is going to watch this, it isn't based on one target audience it can easily be varied if people find it to be there cup of tea.

We have chosen the age certificate to be 15 as some of the content could be seen disturbing to children younger. There is a mental illness that the killer is filmed and proved to be going through with falshbacks through the scenes. This slowly begins to drive him slightly crazy and he begins to illusinate things, objects and certain people that just aren't there. This cannot be understood by a younger child as it is quite complicated for people to grasp as it requires thinking about what the actors is thinking, a skill of interpreting that isn't fully developed in a younger childs brain. The images will just be of a distress to them visually and  scare them so a certificate is just a warning. Also the other horror/thrillers we viewed that had similar content also had a 15 age certificate which proves that our judgement is around and about the right one. 
We aimed our thriller at a middle/working class group, however this does not mean other social groups will not enjoy it. We aimed it at a middle class social group due to the fact they have the largest population therefore there will be a larger audience, and higher viewing figures. We did this by assessing certain problems that are common in the world today. For example the mental illness issue that some people can relate to and others want to know more about. In order to make the thriller more interesting to the audience we over exaggerated elements of this.